Creationism Vs. Creationism Creationism And Creationism

Lunden Wright 5th Period English 10-Beasely Date Creationism vs. Evolutionism â€Å"In religion faith is a virtue; in science it’s a vice† (Jerry A. Coyne). There are many debates between creationism and evolution. Creationism is the belief that a creator created the Earth. Many religions believe in a holy creator or creators. Creationists believe that the forged Earth was complete and never changed. Evolution is the belief that all life started from a single atom and changed overtime into the world we live in. Evolutionists believe the designed Earth changed and evolved throughout time. Charles Darwin and Alfred Russel Wallace created the evolution theory (Giberson). The major debate is science against religion. A belief is present that both†¦show more content†¦The evolutionism and creationism debate ushers confusion through many misunderstandings and false beliefs. Creationists try to attack the scientific community about disagreeing on evolution. Their disagreements lead to a better understanding about the world. There is only one Evolution theory just has there are only one definite other theories. The father of genetics is Charles Darwin. Charles Darwin was a naturalist who went on the HMS Beagle around the Galapagos Island. He learned about genetics and natural selection. He was the man who theorized Darwinism, or evolution. Creationists naively try to discredit evolution without knowing the full and true definition. Evolution is not the theory of the origin of life. In addition, the theory of evolution cannot explain the origin of the universe. By that definition, there could be no mutations or variations. The simple definition of evolution is the change of gene frequencies over time. There is profuse evidence throughout the studies of anatomy, paleontology and morphology. These studies show the evolution of plants and animals. Fossil records also provide additional evidence to support evolution. There are many examples of animals and plants changing overtime but the boldest change are modern whales. Whales have had relatives and ancestors with bears, sheep, camel, and pigs over the past 53 million (Pigliucci). Scientist in the

Defining Organizational Culture An Organization

Defining Organizational Culture With numerous meanings given to organizational culture, scholars claim that the field is grounded in the shared assumptions, attitudes, and behaviors accepted and enacted by employees within an organization, which affect its performance and overall welfare (Belias Koustelios, 2014). Another widespread definition of organizational communication often used by organizational scholars states that: â€Å"Organizational culture is the pattern of basic assumptions that a group has invented, or discovered in learning to cope with its problems of external adaptation and internal integration, and that have worked well enough to be considered valid and, therefore, to be taught to new members as the correct way to perceive, think, and feel in relation to those problems† (Schein, 2004, p.3). A simpler definition of organizational culture claims that the culture of an organization is the study of specific systems of meaning within an organizational setting (Gabriel, 2010). Tharp (2009) explains how most definitions of organizational culture include the concept of shared meaning, which shows that organizational culture can only be developed within groups. Secondly, organizational culture is socially constructed according to the location of the organization, its history, the working environment, and certain events that surround it (Tharp, 2009). Finally, most definitions claim that organizational culture is multidimensional and involves both cognitive andShow MoreRelatedorganizational behaviour1261 Words   |  6 Pages Organizational Behavior MG6013 The exploration of the theories, research and practices that allow a better understanding of human behavior in organizations. Topics include motivation and job satisfaction; decision making; group dynamics; work teams; leadership; communication; power, politics and conflict; organization culture, structure and design; impact of technology; management of work stress; organizational change andRead MoreOrganizational Culture Within A Hospital Setting1693 Words   |  7 Pages There is a tremendous amount of literature regarding Organizational Culture as it relates to corporate business. Peters and Waterman (1982) book, In Search of Excellence: Lessons from America’s Best Run Companies, became the blueprint for organizational success. 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Of the many concepts, frameworks and initiatives for making an organizational culture more agile, responsive and capable of dealing with opportunity, uncertaintyRead MoreThe Role and Responsibility of Company Leadership in Shaping Organizational Culture1712 Words   |  7 PagesAccording to (Organic Workspaces, n. d) an organization’s culture refers to the observable, powerful forces in any organization, usually constituted by the employees’ shared values, beliefs, symbols, and behaviors. The organizational culture ideally influences its decisions and actions (Tharp, n. d). (Watkins, 2013) also defines organizational culture as a consistent and observable pattern of behavior in organizations. An organizationà ¢â‚¬â„¢s culture channelizes individual decisions and actions at a subconsciousRead MoreOrganizational Diversity And Cultural Diversity1582 Words   |  7 Pagesthere are different levels of organizational workforce satisfaction. Even though women have a much greater likelihood of leaving their position, current organization, the organizational cultural differences build high turnover rates. The cultural obstacles preventing occupational development and growth are the prime accounts used when women of all ages are dissatisfied and leaving a position (Cox Blake, 1991). Additionally, when organizations do not change the culture successfully, the competitiveRead MoreThe And Characteristics Of An Organization1445 Words   |  6 PagesThe paper is organized into seven sections. First, by defining what an organization is. Second, with a graph displaying a vision on organizational communication. Third, by defining the key parts that make up an organization. Fourth, by integrating the parts together through best practices. Fifth, by examining the nature and characteristics of an intelligent organization’s communication. Sixth, by identifying key strategies to meet the challenges in a technological workplace. In the final seventhRead MoreEmployee Organizational Culture Essay667 Words   |  3 Pagescreate what is known as organizational culture. A strong culture constructs a unified employee atmosphere, whereas a weak culture lacks a shared sense of distinction between employees. An employee’s heritage or individual culture, although different than, affects the overall organizational culture of companies. Like society, sub-cultures exist within organizations. Formed by departmental function, geographical location, and/or the personalities of employees, sub-cultures include employees who continueRead MoreOrganizational Culture Essay731 Words   |  3 Pages Edgar Schein, a famous theorists dealing with organizational culture, provides the following definition for the term: A pattern of shared basic assumptions that the group learned as it solved its problems that has worked well enough to be considered valid and is passed on to new members as the correct way to perceive, think, and feel in relation to those problems. (organizationalculture101) However, organizational culture is more than sharing assumptions used by a group to solve problems;Read MoreQuestions On Managing Organizational Change890 Words   |  4 PagesHow to Survive Organizational Changes in the Fast-Changing World As we have learned all quarter, managing the changing organizational environment is one of the most salient challenges in today’s business world. Managing organizational change properly can minimize resistance from employees and cost of and maximize the effectiveness of the changes. In other words, managing organizational change addresses the human side of the changing management. Personally, I think organizational changes are a greatRead MoreAnalysis Of Organizational Management During The United States Military1545 Words   |  7 PagesAnalysis of Organizational Management in the United States Military Throughout history, the theory of what constitutes effective management practice has evolved with the changes and advances in technology and society. However, there are basic principles of each theory that have either influenced contemporary theory or are overtly used in today’s organizations. For example, the United States military overall ascribes to a classical organizational theory of management with an emphasis on transactional

An Overview Of Lord Keeper Bacon At The Opening Of...

Primary Source Analysis â€Å"An Overview By Lord Keeper Bacon at the Opening of Parliament, 12 January 1563† In 1563 Lord Keeper Bacon, a member of parliament, wrote a letter to Queen Elizabeth I, which was presented to parliament on January 12, 1563, requesting the issues with the church teaching be resolved. The letter argued that in order for Lord Keeper Bacon, as well as his lord bishops, to truly understand the religion, Queen Elizabeth I must reform the issues regarding the teachings of doctrine and discipline. This document is a speech on the matter of religious settlements in the early Elizabethan era. It calls for clarifications of the teachings of doctrine and discipline, which were necessary to sustain religion. Regarding the teachings of doctrine, the issues presented in this speech pertain to ministers who were either accustomed to teaching with the beliefs of Catholicism or who do not teach the true word of God. In addition, the issues regarding discipline are that the ministers and members of the church may have become corrupt with no true disciplinary consequences set for th as punishment. This document is written in a time where the religion had been changed numerous times, leaving the people, including the author, Lord Keeper Bacon, confused. Although somewhat unsure as to what the exact guidelines for the religious settlement would be, Lord Keeper Bacon was not kept in the dark. Originally known as Nicholas Bacon, who would be appointed Lord Keeper by

Powerful Issues Caused By Media Censorship And The Harm It...

In our modern world, most world leaders tend to argue against media censorship and the suppression of one of our most basic human right, freedom of expression. We live in a globalized society, that shares news and information in matter of seconds, with newspapers, a blog post, a Facebook opinion or with a 140-character block called Tweet. If we have the accessibility to these outlets, which most of us do, we can learn about the result of the presidential election in Peru or we can learn about the dreads of the war in the Middle East. All of these seem so obvious and practical for us, yet we have not experienced the suffering and struggle the people of China or Cuba have suffered and keep suffering. It is inconceivable for government leaders to continue enforcing such deterrent regulations that halt the overall progress of that affected society in economic, political and social terms. Therefore, this essay will examine the powerful issues caused by media censorship and the harm it doe s on the development of a globalized society. With all the communication tools we have today, our methods to connect with each other facilitate business, dialogue, negotiation and many more factors that help us grow as a society. The implementation of such negative and destructive polices like media censorship that leads to the affected society’s seclusion from the world is limiting us from expanding economically. It is imperative to emphasize the harm these policies have on the global economy.Show MoreRelatedOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesLandscape Sam Wineburg, Historical Thinking and Other Unnatural Acts: Charting the Future of Teaching the Past Sharon Hartman Strom, Political Woman: Florence Luscomb and the Legacy of Radical Reform Michael Adas, ed., Agricultural and Pastoral Societies in Ancient and Classical History Jack Metzgar, Striking Steel: Solidarity Remembered Janis Appier, Policing Women: The Sexual Politics of Law Enforcement and the LAPD Allen Hunter, ed., Rethinking the Cold War Eric Foner, ed., The New AmericanRead MoreContemporary Issues in Management Accounting211377 Words   |  846 PagesContemporary Issues in Management Accounting This page intentionally left blank Contemporary Issues in Management Accounting Edited by ALNOOR BHIMANI 1 Great Clarendon Street, Oxford ox2 6dp Oxford University Press is a department of the University of Oxford. It furthers the University’s objective of excellence in research, scholarship, and education by publishing worldwide in Oxford New York Auckland Cape Town Dar es Salaam Hong Kong Karachi Kuala Lumpur Madrid Melbourne Mexico

Race and Magazine Covers Free Essays

Race and magazine covers is a sociological issue in the society today. Most magazine covers all over the world today select disproportionately the cast that is featured on their covers. Certain features on the magazine cover also get repeat appearances hence making it an issue in the society today. We will write a custom essay sample on Race and Magazine Covers or any similar topic only for you Order Now A magazine cover matters since the individuals that appear on the cover are the ambassadors of commercial appeal, beauty and success. The impression of the faces projected on the magazine covers has a visceral impact. There is a danger that is presented through diversification of the models in the magazines while the covers remain white as it sends a message of hierarchical beauty standards which suggests that the models of color have their place that is not on the covers of magazines. This paper will use the three major classical sociological theories to explain and explore the race and magazine covers issue. Conflict Theory Conflict theory was suggested by Karl Marx and it claims that the society is in a state of continuous conflict as a result of competition for the limited resources, (Ritzer et all. 2017). The theory holds that social order is maintained by domination and power and not consensus and conformity. According to Karl Marx in the conflict theory, the individuals that have wealth and power in the society try to hold on to it by all means possible mainly through the oppression of the poor and powerless individuals in the society. The continuous conflicts in the society drive social change. in conflict theory, power is the control of resources and wealth, politics and the institution that constitute the society and an individual’s social status relative to others within the society. social status is not determined by only class but by the race, gender, culture, sexuality and also religion. The groups that are associated with race and magazine covers include the models, celebrities in various industries like music, fashion and acting. The group that has historically benefited when it comes to power in race and magazine covers are the white celebrities who appear on the covers. Most magazines use white models as compared to color models however powerful, famous, and wealthy the color model may be, (Schug, et all. 2017 pg. 222). The ideology associated with the topic of race and magazine cover is colorblindness that is depicted in the society today. the public has to take note of the issue of race and the refusal to take leads people to ignore manifestations of persistent discrimination in the society. The powerful groups benefit in various ways including the fact that through having constant coverage on covers, they are able to maintain their powerful status in the society easily. the other way that they benefit is that it makes them more powerful in the society. Internalized oppression is where an oppressed group uses methods the group that oppresses them against itself. It works when a group or individuals recognize a distinct inequality of value when compared to another group of individuals resulting in the desire to be like the more highly valued group. internalized oppression can lead to conflict and discrimination in the group, (Schug, et all. 2017 pg. 222). The color models experience internalized oppression when it comes to race and magazine covers since they receive little credit hence they have a feeling of inferiority thus strive to be like the white models who get coverage on magazine covers. Structural Functionalism Structural functionalism is a theory that views the society as a system that is complex whose parts jointly work together to promote stability and solidarity, (Ritzer et all. 2017). Structural functionalism takes a closer look at the society with a focus on social structures which shape the society. the approach looks at the social structures and social functions. The two functions associated with race and magazine covers include advertising and stability. They are both manifest functions which are deliberately intended to have an effect on the society, (Sherry and Mark 2015 pg. 490-492). The kind of stability that the issue of race and magazine covers offer is where those groups involved identify themselves with certain positions on magazines and accept the positions without having to push for social change. Symbolic Interaction Theory Symbolic interactionism is a theory that provides a better understanding of how individuals interact with each other in a bid to create symbolic worlds and the world ends up shaping the behaviors of the individuals, (Ritzer et all. 2017). individuals live in the natural environment and also the symbolic environment. Symbolization in symbolic interactions highlights the processes through which events and conditions, people, and other features in the environment which have particular meanings become almost only objects of orientation. The behavior of individuals is partly contingent on what the object of orientation symbolizes or means. The three symbols associated with race and magazine covers include style, beauty and celebrity lifestyle. Interactions and language assist in reinforcing the ideas on race and magazine by providing a platform which is easy to understand and relate to each other in the society. interactions and language also help in ensuring that individuals share different views and ideas hence assisting in the modification of ideas related to the issue of race and magazine covers, (Thibaut and John 2017). Cultural ideas related to race and magazine covers are learnt through the reading of popular culture which allows individuals to share their emotions, thoughts and deliberations in the society. References Ritzer, George, and Jeffrey Stepnisky. Modern sociological theory. SAGE Publications, 2017. Schug, Joanna, Nicholas P. Alt, Philip S. Lu, Monika Gosin, and Jennifer L. Fay. â€Å"Gendered race in mass media: Invisibility of Asian men and Black women in popular magazines.† Psychology of Popular Media Culture 6, no. 3 (2017): 222. Sherry, Mark. â€Å"Fantasies of identification: disability, gender, race.† (2015): 490-492. Thibaut, John W. The social psychology of groups. Routledge, 2017. How to cite Race and Magazine Covers, Papers

Incidence and Prevalence

Question: Describe about Dengue. Answer: Dengue is a devastating mosquito-borne disease that leads to high fever caused by Dengue virus. It has been estimated that around 390 million infections are reported every year. The online article Warmer climate may reduce incidence of dengue that was published in News Medical on 10th of August 2016 reflects about the climatic condition that either reduces or prohibits the incidence of the dengue fever Morin et al., 2013). According to this the prediction of the health researchers reported that the transmission process of the dengue virus is affected by the warmer climate. The report is a counter presentation of the fact that climate change might increase the lethal virus to spread. The various research conducted in the last few years has addressed the significant health problem associated with the disease. Hundreds of millions of individual are infected by this virus every year and out of which there are records of severe mortality in children. According o Dr. Harley an epidemiology researcher at ANU research school, predicted that change in the climate might reduce the incidence of dengue. The findings have been relevant to the Zika virus which is also carried by mosquito. The work done using mathematical model suggests that the transmission of dengue might reduce with greater warming ("Warmer climate may reduce incidence of dengue", 2016). There are areas in Australia and other part of the world which experience high risk of mosquito borne diseases due to the tropical climate. Therefore, the incidence of dengue needs to be addressed properly in order to reduce the infection related to dengue world-wide. References: Morin, C. W., Comrie, A. C., Ernst, K. (2013). Climate and dengue transmission: evidence and implications.Environmental Health Perspectives (Online),121(11-12), 1264. Warmer climate may reduce incidence of dengue. (2016).News-Medical.net. Retrieved 6 September 2016, from https://www.news-medical.net/news/20160810/Warmer-climate-may-reduce-incidence-of-dengue.aspx

The Market Segmentation

Question: How to analyze the market segmentation? Explain. Answer: Introduction The aim of this essay is to understand and analyze the market segmentation, its characteristics. In this paper the target segment is the working women and the product chosen is the LOreal lipstick. This paper also discusses about the marketing mix and how the marketing mix reflects characteristics of the segment and the product chosen. A: Market Segmentation Segmentation splits the different buyers into clusters to make the best utilization of a firms predetermined resources through consumer based marketing. If market segmentation is not done, then it would be difficult to find whom to sell and what to sell (Wedel and Kamakura 2000). Market segmentation means to divide the potential customers into different categories and groups who have similar preferences and purchasing patterns. Whereas Mass marketing means the same product is offered to the entire market (Awan 2014). The focus of the business is on getting better returns by targeting the specific customers by exactly understanding their wants. It is easier and more profitable to build and promote exact and tailored products. The new trend is target selling and to position in the market to create potential customers, and this lead to a generation of new ideas for innovation of new products and services and in turn the companies can increase their profits. Segmenting generates additional prospects for business augmentation. It also enables retaining the customers (Weinstein and Johnson 2016). Market segmentation is a flexible proposition. The following are the market segmentation strategies: Geographic, Demographic, Psychographic and, Behavioral. Marketers need to differentiate segmentation based on varying demographics, lifestyles, values and expectations of women and this paper targets the working women (Alves and Roberts 2012). Segmentation has its limitations if not employed properly. As segmen ts are very small this can lead to a small turnover. Target Segment Woman decision makers contribute to of the consumer base and LOreal lipsticks focus on all age group of women in the corporate/working women. As being presentable at work, amongst friends and peers is very significant and they are the target customers who use the beauty products and Lipstick being one of them (Wu et al. 2015). This segment is the decision maker and also has the purchasing power, brand conscious and belong to the upper middle class and above. LOreal lipsticks market their product based on the demographic segmentation- working women and psychographic segmentation- where it tries to change the thought process of an average looking woman, where she can look even more beautiful by applying the lipstick and enhancing the looks. LOreal reiterates the fact through its endorsements of lipsticks and other beauty products that women are worth it. Working women is the new female consumer, and they account for almost 85% of all the customer purchases which include everything autos to healthcare, consumer durables and other services. As per a study based on a website She-conomy.com, women control over 20$ Trillion in worldwide expenditure. This target segment is well educated, internet savvy, financially independent and always on the go (PreoÃ…Â £iuc-Pietro et al. 2015). There are a lot of key trends which are driving the working women population and their buying patterns and some of the important points which should be considered when making key business decisions when targeting this segment are: women labor force has increased exponentially across the globe. Women also prefer to marry at an older age or even prefer to stay single and also choose to have fewer children. The working class women have a multiplier result as they buy things not only for themselves however also on behalf of the family and friends (Randive 1975). Working women are more aware of the trends in the market and also the source of ideas of innovation of new products and services. Example, a working woman needs to look fresh throughout the day at the office, hence the businesses might come up with products as deodorants, stay on lipsticks, minimal touch makeup products depending on needs generated by this segment. The working class women are those who could be even part time worker, freelancers, entrepreneurs and those who prefer to work from home to better manage and balance child care and the job. They are contributing to the household income and sharing responsibilities. The marketers believe that women are different, however there is a need for a profound understanding of how and why the selected target segment is different. Womens purchasing decisions and behavior are also influenced by the celebrity endorsement and their red carpet looks and the desire to ape them. The impact of social media is also playing an important role in the purchasing behavior of the target segment like the Facebook and Instagram. Companies are also using social media to promote and place their products by asking users to download the shopping to purchase. The customer especially the target segment now has financial freedom unlike the previous generations, are tempted to shop online anytime and anywhere they feel like (Cao, Meister and Klante 2014). The online sales have tempting offers and discounts for different occasions, easy return policies and better customer services which make it easier for working women to shop with a group of friends at a coffee shop, at the workplace during breaks or while they may feel lonely. Retail therapy has become latest alternative to get over relief from the broken relationships or celebrating an event. Marketing Mix Marketing Mix is a simple marketing tool which used is design the marketing strategies. It is the premeditated mix of the controllableessentialsof aproduct'spromotion strategycommonly termed as 4Ps: product,place, andpromotion. The four elements are tuned until therightamalgamation found thatcaterstheneedsof the product'sconsumers while generatingmost favorablereturns (Belz and Peattie 2012). The origin of marketing mix started in the late 1940, and E. Jerome McCarthy was the marketer who first developed the theories of the marketing mix. By 1990 the marketing mix definition became 4Cs. The four Cs differ, however, are based on either Lauterborns concept (consumer, cost, communication, convenience) or Shimizus theory (commodity, cost, communication, and channel). The latest new theory that has been proposed is people, processes, programs, and performance. Consumer satisfaction, value for money and product quality are the central to the success of the company and marketing mix interfu ses these essential elements to come up with the best outcomes, and these four elements are the product, place, price and promotion (Assadi and Hudson 2010). The first P: Product is the goods or services that business offers to its consumers/customers for sale for the target market. Product development and designing should consider the target customer, the quality, packaging, after sales service. There is should extreme clarity on what is being sold and to whom it is being sold. The four Ps of Marketing may appear uncomplicated however they can be tricky too. There is a need for a excellent research and a sound knowledge of the market and the target audience before the merchandise is ready to sell. LOreal is one of the topcosmeticscompany in the world, and it believes that depending upon the womans position in the society or at work, and social mobility, her assumption of beauty and appearance can immensely vary.If a lady can establish a career and must uphold expectations of the societys class and sophistication, there is higher precedence and approval for what the cosmetics business can offer and LOreal Lipsticks targets on this assumpt ion of the working woman. Hence they have come up lipsticks with tags as 9 to 5 for working class launched in different shades and textures such as matte, crme, and shades which suit the office environment, which is travel friendly packing and shades that last all day long like lipstick crayons which can slip into trouser pocket, multiple shades in a small box, twin shades in a single packaging and so many tempting shades to suit to different occasion and target segment is convinced to own each one of it (Bristow, Gulati and Schneider 2013). The second P: Place means the way the product is distributed and delivered to the end customer and the distribution methods adopted. The place may be the where the business is conducted for the product or where the product is manufactured or it can retail stores, malls, online shopping portals like Amazon, EBay, LOreals online shopping portal. It is necessary that the company identifies with the strategy for the positioning. The business needs to make it work, even if it means seeing through the haze of marketers who plan to create confusion up the psyche of customers. The product should be easily available, and it should be on top of the mind of the customer every time they think of the product, and there should be a catchphrase of the brand and product which is simple, intelligent and effortless to recall. Understanding the target segment: working women, thoroughly and the business can discover the most competent positioning and distribution paths that directly converse with the ta rget segment. Some of the points which help devising the distribution strategy are: what are working women looking for in the product and the kind of services they are looking for, example, the demonstration on the usage of the product on delivery, a survey to find the places where the target customer enjoys making her purchase and what are the distribution strategies adopted by the competitors and main differentiator, is there a requirement of a strong sales force, attending trade fairs etc. The third P: Price of the product and the how much is the customer willing to pay and whether the customer has required purchasing power. The following factors should be considered while pricing, the cost of manufacture distribution, promotion expenses and the need to determine whether these costs are variable or fixed to arrive at the genuine price of the product (Sonderegger, 2011). Branding is innately a sensitive part, if a business is new to the market and has not yet made a name for it, is unlikely that the target market is ready to pay the high price. However, LOreal has been very careful regarding pricing of its lipsticks. For the working class, it has designed lipsticks in different categories, for example, if a particular range of matte lipsticks priced at $10, then they have a similar product in a lesser weight in different packaging at $5 as well. LOreal has designed their lipsticks and priced in such a way that each and every customer in the target segment whether the lo w-income working women or the higher income, there is a range of products which are lucrative and appropriately priced for all and none are disappointed. Pricing should also factor in the taxes and the budgets of the customers. The fourth P: Promotion is all about the communicating with the target segment the working women about the all the benefits and values they would gain on purchasing the product. The different methods or promoting a product are direct marketing, sales promotion, advertisement and personal selling to lure and influence the customers. LOreal has chosen celebrity endorsement for lipsticks in different countries like Blake Lively, Eva Longoria, Julianne More, Jennifer Lopez to name few and whom the working class women look up to as role models. There is a need to motivate the target segment constantly for the business promotion and try to put themselves in the shoes of the working woman to find out how they view their products and business. The budget assigned to the marketing mix, the stage of the product cycle and how the promotions can be used are key aspects which can be used to position the product in the target segment. The fundamental aspects which affect the market segmentation ar e the clear recognition of the segment, the measurability of its effective size and ease of access through promotional efforts (Yoo 2016). Marketing mix has been impacted by the internet due to the new era of marketing strategies in e-commerce (Dominici 2009). The 4Ps of the marketing mix, product, price, place and promotions are also applicable offline as well as online businesses. E-commerce brings fresh concerns which the business must need to consider and start being innovative and re-evaluate about the existing marketing mix as the new technology present new products and new placing or distribution options and latest pricing strategies and consumers have the option of comparing with the best price according to his budget. The Segmentation can be done based on the marketing mix of an organization (Richardson, Gosnay and Carroll 2010). Conclusion To conclude that market segmentation and target marketing is extremely vital for higher success and customer satisfaction. In the paper, it has been observed that women drive at least 70% of purchasing either directly purchasing or through influencing. There is an enormous opportunity still to attract to women working class segment with innovative design strategies with the right marketing. The influence from customers side is forever significant and should be respected to calculate potential prospective markets and risks. There are lots surveys, publications available online to understand the market segmentation and strategizing a suitable marketing mix for the target segment (Constantinides 2006). References Alves, A. and Roberts, E. (2012). Rosie the Riveter's Job Market: Advertising for Women Workers in World War II Los Angeles.Labor Studies in Working-Class History of the Americas, 9(3), pp.53-68. Assadi, D. and Hudson, M. (2010). Marketing-Mix of Online Social Lending Websites.Journal of Electronic Commerce in Organizations, 8(3), pp.15-25. Awan, M. (2014). International Market Segmentation: Exploring Cell Phone Market of Young Adults.International Journal of Trade, Economics and Finance, 5(2), pp.151-154. Belz, F. and Peattie, K. (2012).Sustainability marketing. Hoboken, N.J.: Wiley. Bristow, D., Gulati, R. and Schneider, K. (2013). What Do College Students, Young Families, and Empty Nesters Want in a Car? A Market Segmentation and Marketing Mix Project for Introduction to Marketing Students.Marketing Education Review, 23(1), pp.43-48. Cao, P., Meister, S. and Klante, O. (2014). How Social Media Influence Apparel Purchasing Behavior.Mark Rev St. Gallen, 31(6), pp.77-86. Constantinides, E. (2006). The Marketing Mix Revisited: Towards the 21st Century Marketing.Journal of Marketing Management, 22(3-4), pp.407-438. Dominici, G. (2009). From Marketing Mix to e-Marketing Mix: a literature overview and classification.IJBM, 4(9). PreoÃ…Â £iuc-Pietro, D., Volkova, S., Lampos, V., Bachrach, Y. and Aletras, N. (2015). Studying User Income through Language, Behaviour and Affect in Social Media.PLOS ONE, 10(9), p.e0138717. Randive, V. (1975). Working-Class Women.Social Scientist, 4(4/5), p.146. Richardson, N., Gosnay, R. and Carroll, A. (2010).A quick start guide to social media marketing. London: Kogan Page. SONDEREGGER, S. (2011). MARKET SEGMENTATION WITH NONLINEAR PRICING*.The Journal of Industrial Economics, 59(1), pp.38-62. Wedel, M. and Kamakura, W. (2000).Market segmentation. Boston: Kluwer Academic. Weinstein, A. and Johnson, W. (2016). SEGMENTATION AND MARKET STRATEGY: QUALITATIVE INSIGHTS FROM B2B TECHNOLOGY EXECUTIVES.Journal of Marketing and Strategic Management, (10), pp.37-51. Wu, M., Chaney, I., Chen, C., Nguyen, B. and Melewar, T. (2015). Luxury fashion brands.Qualitative Mrkt Res: An Int J, 18(3), pp.298-319. Yoo, C. (2016). Effect of Trade Show Organizers Marketing-mix Strategy and Relation Marketing on Satisfaction and Trust.IJTHR, 30(3), p.185.